Jambo × OKX: Accelerating Crypto Adoption and Web3 Access in Emerging Markets
The Challenge
In emerging markets, first-time crypto users face multiple barriers: high device costs limit access to powerful smartphones, while traditional exchange onboarding involves separate app downloads, lengthy KYC flows, and unfamiliar interfaces.
These frictions prevent widespread adoption of centralized exchanges and Web3 wallets, especially in regions where a single device may be shared among several family members.
The Solution
By embedding OKX directly into the OS of the JamboPhone and layering on reward-backed "quests" in the JamboApp, Jambo and OKX eliminated onboarding friction at every step.
Users simply opened their device, launched the pre-installed OKX app, signed up and passed KYC within the quest flow to obtain a unique OKX UID for verification, and instantly received US $30 in crypto. This seamless, incentive-driven approach enabled rapid, compliant scale—culminating in over a quarter-million new OKX accounts verified through Jambo.
"In many emerging markets, an entire family shares one smartphone and a family member can only use it for a few hours a day. Owning a JamboPhone opens up new possibilities – it's like discovering a new life. By embedding OKX directly within the Jambo ecosystem, we're making it easy for users in emerging markets to safely and efficiently engage with the digital economy."
Start your crypto journey with OKX
Get your JamboPhone with pre-installed OKX app and receive $30 in crypto to start trading.
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